In the age of scroll-stopping visuals and 7-second attention spans, having a brand that simply “exists” isn’t enough—it needs to captivate. Whether you’re a startup, a personal brand, or an established business in need of a refresh, the right tools can help you inject new energy into your visual identity, messaging, and customer engagement. Below are some top tools to spice up your brand and keep it looking fresh, relevant, and irresistible.
1. 99designs – Tap Into a Creative Community for Custom Design
If you want a logo or brand visuals that truly stand out, sometimes the best option is to crowdsource creativity. 99designs connects you with a global community of professional designers through design contests or one-on-one collaborations. You simply submit a creative brief outlining your brand, and within days, you’ll receive multiple design concepts to choose from. What makes 99designs unique is the ability to compare different artistic interpretations of your brand, helping you find a visual identity that feels exactly right. You also retain full ownership of the final design. A great tip: use 99designs not just for logos, but for branded merchandise, social media kits, and even web page elements as your business grows.
2. Coolors – Find Your Brand’s Signature Palette
Color consistency is often overlooked but makes a huge difference in brand recognition. Coolors is a dynamic color palette generator that helps you find the perfect mix of shades for your brand’s personality. You can lock in a color you love, then shuffle to generate complementary tones. What’s especially useful is the accessibility checker—it ensures your colors are readable for all audiences. You can also export palettes as images or PDF files to share with your team or designer. One pro tip: use the Chrome extension to quickly extract palettes from websites you admire, giving you a jumpstart on visual brainstorming.
3. Hemingway Editor – Craft Bold, Clear Messaging
Your visuals may pull people in, but your words are what keep them there. The Hemingway Editor is a tool that helps you write clearer, bolder copy by highlighting long sentences, passive voice, and unnecessary adverbs. It’s especially useful for writing landing pages, product descriptions, and social bios. If you find that your brand’s messaging feels flat or overly complex, this tool can help simplify it without dumbing it down. A helpful tip: paste in your mission statement or “About” copy and aim for a readability grade of 6 or lower to ensure your message connects with the widest audience.
4. Namechk – Claim Your Brand Across Platforms
Before you commit to a name or rebrand, you’ll want to make sure it’s available everywhere—from your website to TikTok. Namechk is a search tool that checks domain availability and username availability across many different platforms. This tool can save you from the headache of launching a brand only to find your ideal handle is already taken. Use it as a first step in any naming or rebranding process to ensure consistency across your digital footprint. One unique approach: search for short, brandable versions of your name for future micro-content projects or limited-edition campaigns.
5. Moosend – Personalize Your Email Campaigns
Email remains one of the most powerful branding tools available—when done right. Moosend is an intuitive email marketing platform that lets you create beautifully branded newsletters, automate follow-up sequences, and analyze what’s working. One of its standout features is behavior-based automation: you can trigger personalized emails based on user actions, boosting engagement and retention. For example, if someone clicks on a specific product, you can follow up with related items or a discount. Using Moosend is a smart way to level-up your customer communication.
6. Fontpair – Match Fonts Like a Pro Designer
Typography is the subtle yet powerful element of branding that most businesses overlook. Fontpair is a free tool that helps you discover font combinations that work well together—especially for Google Fonts. You can browse by category (like “serif + sans-serif” or “modern + handwritten”) to find a pairing that reflects your brand tone. One great way to use Fontpair is to test fonts for different parts of your content strategy—like pairing one set for blog posts and another for call-to-action buttons. Strong font choices not only improve readability, but they also elevate your visual style across all platforms.
7. Adobe Express – Make Your Brand Visuals Pop with Infographics
Nothing communicates complex ideas quickly like a well-designed infographic. Whether you’re sharing a product roadmap, telling your brand story, or presenting data to clients, Adobe Express makes it easy to design eye-catching visuals. Its free online infographic maker offers templates, icons, and customization options so you can stay on-brand without hiring a designer. A great tip: turn your most frequently asked customer questions into a shareable infographic to post on social media or embed in newsletters. Not only does it provide value, but it reinforces your brand’s authority and style in a visual, memorable way.
Branding isn’t just about looking good—it’s about communicating clearly, standing out, and staying consistent across platforms. With tools like these, you can refine every aspect of your brand—from fonts and colors to email tone and infographic storytelling. The result? A brand that not only attracts attention but earns trust. Whether you’re just starting or giving your identity a makeover, these tools help bring your vision to life with impact and style.
